Client: Haier Thailand
Capability: Live Commerce · Community Activation · Conversion Design

Brand love becomes powerful when it moves people to act.

This campaign transformed loyalty into momentum by fusing community, live content, and commerce — turning Haier’s most devoted customers into visible advocates while driving real, measurable sales.

Hype and conversion shouldn’t be separated — they should feed each other.

We designed a closed-loop strategy where exclusive on-ground experiences for top customers became live, shareable moments. By simulcasting these events across social platforms, including X, loyalty was amplified into influence, and engagement naturally evolved into purchase intent.

We created Haier For Fan — a live-first community commerce model.

Exclusive fan meet-ups were combined with real-time simulcast streaming to capture emotional moments, hands-on product interaction, and authentic social proof — converting viewers into followers, and followers into buyers.

Drove increased share of voice and sustained sales momentum with every activation.
Proved that hybrid live engagement can successfully unite CRM, community building, and conversion into a scalable growth engine for the brand.