Client: AIS Thailand
Capability: Esports Ecosystem Activation · Tournament Design · Global-Stage Brand Building

Esports credibility is earned by participation, not sponsorship.
This campaign positioned AIS as an active enabler of Thailand’s esports ecosystem—supporting gamers from local qualifiers all the way to international competition.

To resonate with serious gamers, AIS needed to move beyond logo presence and into real contribution.
We designed an end-to-end esports journey that felt native to gaming culture—built on competitive integrity, platform-first distribution, and credible gaming voices—while demonstrating AIS’s commitment to enabling performance at a global level.

We launched a multi-round national esports tournament across DOTA and AOV, combining on-ground qualifiers in Bangkok with online competition.
Key matches were live-streamed on Twitch and gamer-first platforms, supported by top gaming KOLs to drive trust and hype. International-grade production elevated the experience, preparing Thailand’s top team for the PVP Finals stage in Singapore.

Successfully sent Thailand’s top esports team to the PVP Finals in Singapore.
Strengthened AIS’s credibility within the gaming community and drove strong engagement across Twitch, Discord, and social—establishing AIS as a true partner in esports culture, not just a network provider.