Client: Levi’s Thailand
Role: Lead Agency for Communication, PR, and KOL Strategy
Capability: Cultural Translation · Earned Media Leadership · KOL Reputation Design

A global icon stays relevant only when it lives in local culture.
As the official communication and PR agency for Levi’s Thailand, our mandate was to strengthen brand reputation, sustain top-of-mind awareness, and translate global Levi’s campaigns into culturally resonant moments for the Thai market—year-round, not campaign-by-campaign.

We don’t treat Levi’s as a brand that needs localization.
We treat it as a cultural icon that must stay alive in local conversation.

By combining global brand direction with deep understanding of Thai fashion rhythm, subcultures, and KOL ecosystems, we evolved PR from announcement-driven exposure into continuous cultural presence—ensuring Levi’s remains relevant, timely, and talkable throughout the year.

KOL product seeding was reframed from distribution into reputation simulation—placing Levi’s naturally into the hands, styles, and lifestyles that define contemporary Thai culture.

We built an always-on PR and influencer ecosystem designed to sustain relevance, not spike attention.

• Led full-scope PR & media relations with drop-by-drop storytelling aligned to global narratives and local cultural context
  • Curated KOL partnerships based on product fit, personal style, and community credibility—not follower count alone
  • Executed high-impact product seeding as social proof, embedding Levi’s into real fashion behavior
  • Designed an annualized visibility calendar synced with Thai fashion moments, youth culture, and seasonal relevance

Strengthened Levi’s brand reputation in Thailand through sustained cultural relevance rather than episodic campaigns.
Delivered a consistent flow of high-value earned media, authentic KOL endorsements, and continuous social presence—positioning the agency as a long-term strategic partner shaping market rhythm, not just executing tasks.