Client: Nippon Paint
Role: Lead Agency Partner
Capability: Trade Marketing Strategy · On-Site Communication · B2B Short-Form Content

Trust in the trade is earned on site.
This campaign positioned Vinilex All in One as a practical, time-saving solution built for real job conditions—where efficiency, clarity, and results matter more than claims.

Contractors value speed, simplicity, and proof.
To win preference, we spoke their language and met them where decisions happen—on site. By highlighting Vinilex All in One’s problem-solving edge in a clear, memorable way, we made the product easy to understand at a glance and easy to trust in action.

We delivered a short-form, humor-led video campaign anchored by a hero VDO and trade-relevant KOL collaborations.
Real on-site scenarios demonstrated how one paint replaces multiple surface-specific solutions, clearly communicating time, effort, and cost efficiency in a format contractors naturally engage with.

Drove strong awareness, trust, and usage intent within the contractor segment.
Generated a spike in inquiries and influenced competitor brands to follow with similar messaging—signaling clear, category-level impact.