Capability: Regional Campaign Management · Presenter & KOL Coordination · Multilingual Adaptation · Global–Local Alignment

Support Reckitt’s SEA regional team in executing a brand presenter–led campaign across multiple countries — managing presenter communication, multilingual adaptation, and cross-market content delivery, while maintaining strict global brand consistency.

Regional campaigns fail when messages fragment across markets.
Our role was to ensure one strong creative idea could travel, flex, and remain consistent across borders.

By working closely with global, regional, and local teams, we bridged cultural nuance, language needs, and market behavior — without diluting the core brand message.
The presenter became the anchor that unified the campaign across SEA.

We operated as the regional coordination hub, not just a local executor.

• Managedbrand presenter and KOL communication for multi-country usage.
• Adapted all campaign assets intomultiple local languages, aligned with market context.
• Deliveredhigh-quality localized assets while strictly adhering to Reckitt’s global brand guidelines.
• Coordinated workflows acrossregional teams, agencies, and time zones to ensure smooth rollout.

Proven ability to manage complex international collaboration with precision.
Enabled seamless cross-country rollout without compromising brand clarity.
Positioned Second Nature as a trusted regional partner capable of supporting global FMCG brands at scale.